懂
行业 才能做好餐饮全案设计
品牌全案设计包含以上四大板块：品牌策划、品牌设计、空间设计和落地执行。
DONGXINGYE，CAINENGZUOHAOCANYINQUANANSHEJI。ZHIMEIBANSUIZHONGGUOCANYINYEFAZHANDEBANIANZHONG，KEHULAIZIQUANGUOGEDIYIJIHAIWAI。ZAIMEIYIGECANYINXIFENLINGYUDOUYONGYOUCHENGGONGANLI，SHIDUOGEGUONEICANYINTOUBUPINPAIDEZHANLVEHEZUOHUOBAN。
全案设计的优势
CONGPINPAIMINGMINGKAISHIDAOSHOUDIANKAIYE，ZHIMEITIGONGYIZHANSHIDEFUWU，WOMENSHININDEPINPAIZHANLVEGUWEN、 SHEJIGUWEN。ZAIBIAODECANYINPINPAIFUHUAQUANGUOCHENGZHONG，NINFANGHEWOFANGYIDUIYIGOUTONG，WUXUQITASHEJIFANGJIERU，TIGAOXIAOLV。PINPAIKONGJIANYITIHUASHEJIGUANCHECHENGDUGAO，BIMIANPINPAISHEJIHEKONGJIANSHEJITUOJIE。
如果您方还未寻找店面
WOMENJIANYININXIANZUOHAOPINPAIDECEHUAHESHULI，HAODEPINPAIDECHUANGLIHENSHAOYICUERJIU，YIDINGSHIYONGZUGOUDESHIJIANDAMOCHULAIDE，ZAIZHAOXUNDIANPUZHIQIANZUOHAOPINPAISHEJISHIZUIHAODEXUANZE。ZAININQUEDINGKAIDIANDIZHIZHIHOU，WOMENJIANGHUIYOUXUJINXINGKONGJIANSHEJIGONGZUO。
RUGUONINYIJINGQIANLEDIANPUZULINHETONG，ZAIMIANZUQIHUOZHEZHENGCHANGDEZUYUEQIXIANNEI，WANGWANGYAOQIUCEHUASHEJIZHOUQIJINLIANGYASUO，WOMENHUIYITUANDUIXIETONGDEGONGZUOFANGSHIGAOXIAOGONGZUO，WEIKAIYEZHENGQUSHIJIAN，WEIPINPAIDUODEXIANJI。
创
造新品牌 就是在消费者的认知资源中找准地方插了一面旗帜。
品牌原创设计包含以上2大板块：品牌策划、品牌设计。
PINPAISHICHANPINFUWUYUXIAOFEIZHEHECANQISANZHEZHIJIANDENIUDAI，PINPAISHICANQIDEZICHAN，SHICHANPINDECHENGZAIZHE，SHIXIAOFEIZHERENZHIDEYIBUFEN。CHUANGZAOPINPAIDEXINGWEI，SHIZHANLINGKEHUYIBUFENRENZHIZIYUAN，ZAISHANGMIANCHALEYIMIANQI。KANDAOLEZHEIMIANQI，MUBIAOKEHUHUIFENZHITALAI，JINGZHENGDUISHOUHUIRAODAOERXING。YINCI，PINPAIYUEZAO，PINPAIFANGJIUYUEZHUDONG。
品牌的本质
PINPAIDEBENZHISHIJIANGDICHENGBEN。HAODEPINPAISHIBIECHENGBENDI，CHUANBOCHENGBENDI，YINGXIAOCHENGBENDI。
如果您还未拟定品牌名
YIGEHAODEPINPAIMINGSHIQIANGSHICANYINPINPAIDEBIYAOTIAOJIAN。ZHIMEIZONGHECHANPINFUWU，SHOUZHONGLEIXING，SHIBIEJIYIHECHUANBOXIAOYINGTIGONGJUYOUQIANGJINGZHENGLIDEPINPAIMING。
RUGUONINYIJINGZHUCELEPINPAIMING，ZHIMEIJIANGTIGONGPINPAIDESHULI、WENHUADEWAJUEYIJIXITONGHUAZHENGHERANGNINDEPINPAIZHISHUDIXIASHENGGEN，DISHANGFAZHI。
品
牌升级不是为了取悦自己 而是为了拉近与消费者之间的关系。
品牌更新包含以上2大板块：品牌策划、品牌设计。
SHIDAIZAIBIAN，SHICHANGZAIBIAN，CANYINPINPAIMEIYOUJUEDUIDEGAOFENG，ZHIYOUCHIXUPANDENGDEGAODI。PINPAIXIANGXIAYINGGAIZHUIGENSUYUAN，BUBIANCHUXIN。PINPAIXIANGSHANGZEXUYAOXIUJIANZHIGAN，GAOXIAOGONGJI。DANGPINPAIBUNENGZAITONGLEIMUDEJINGZHENGZHONGBAOCHIYOUSHI，ZHIYOUZAIBUDUANDIDIEDAIHESHENGJIZHONGZHUIGANSHIDAIDEBUFAHETANSUOXIAOFEIZHEDESUQIUCAINENGJIXUSHENGCUN。
品牌升级的涵义
XIAYIDEPINPAISHENGJIBAOHANPINPAIMING，GUANGGAOYU，PINPAIBIAOSHI、VISHIJUEXITONGHEDIANMIANXINGXIANGDENGDESHENGJI。GUANGYIDEPINPAISHENGJIJIRANBAOHANPINPAIZONGXIANGSHENGMINGZHOUQIZHONGDEYIXILIECHANPINFUWUHEXINGXIANGSHEJIDESHENGJI，YOUBAOHANXIANGGUANZIPINPAI、SHENGJIPINPAIDEZHONGXINDAZAO。ZHEISHICHUYUPINPAIZIRANFAZHANDAOYIDINGJIEDUAN，YOUYUJINGYINGYUDAOPINGJINGHUOZHEXUYAOJINYIBUFAZHANERTONGGUOCHAYIHUADEDINGWEIERHENGXIANGDAZAODESHENGJIPINPAI。MEIYICISHENGJIDOUZAILAJINYUSHICHANGDEJULI，YUXIAOFEIZHEDEJULI，CONGERKUODAPINPAIYINGXIANGLI，RANGPINPAICHIXUDAILAIJIAZHI。
空
间关照文化 打造品牌环境营销力
原创空间设计包含以上2大板块：空间设计和落地执行。
KONGJIANSHEJISHIPINPAISHEJIDEYANSHEN，TONGSHIYESHIFENGFUPINPAIHANYIDECHENGZAIZHE。YOUXIUDECANYINKONGJIANSHEJISHIZAIMANZUGONGNENGHELIUXIANDETONGSHI，YAOHUIYINGPINPAIHEXIN，TUOZHANPINPAIWENHUA，TIGONGLIANGHAODESHEJIAOCHANGJING。DANGGUKEZAICICHANSHENGLEISISHEJIAOCHANGJINGXUQIUSHI，JIUZIRANLIANXIANGDAONINDEPINPAI。CANTINGSHEJIAOSHUXINGJUEDING：MENDIANTIYANSHIXIAOFEIZHEERCIGOUMAIDEZHONGYAOLIYOU
餐饮空间设计怎样和品牌设计结合？
YIBANQINGKUANGXIA，KONGJIANSHEJISHIZAIPINPAISHEJIJIESHUZHIHOUKAISHIDE，YINCIYAOSHENDUHEPINPAIJIEHEJIUYAOCHONGFENZUNZHONGHETUOZHANPINPAISHEJIDEZHANLVE，DADAOPINGMIANCHENGXIANHELITIZHANSHIDEYOUJIJIEHE，XINGCHENGCHONGFENDEPINPAIGONGMING。
传统地方菜餐饮空间设计如何体现文化感？
MEIGECANYINXIFENPINLEIDOUDUIYINGZHEQIGUYOUWENHUASHUXING。ZHONGGUODECHUANTONGDIFANGCAIDUIYINGZHECHUANTONGMINSUWENHUA，DIYUXINGTEZHENG，MEISHIWENHUAHESHIDAIBEIJING。ZHEIXIEDOUSHIPINPAIJIYINDEYIBUFEN，XUYAOXITONGZHENGHE、WAJUETUIQIAO。ZHONGGUORENGUZILIDEDAGUOWENHUAHESHANSHUIQINGJIEDOUZAIWUQIANNIANDEJIDIANZHONGWEIMINZUDAXIALESHENSHENDILUOYIN。ZHIMEITUANDUISHANYUTILIANZHENGHECHUANTONGKONGJIANDEXINGZAOFANGSHIHEYINGZAOSHOUDUAN，XINGCHENGYUDIYUHESHIDAIYAOXIANGHUYINGERYOUSHENDUQIANHEDECHENJINSHICHANGJINGSHEJI。
餐
饮连锁门店的设计
不仅是空间形象复制，而是将完整体验标准化还原
连锁空间设计包含以上2大板块：空间设计和落地执行。
LIANSUOMENDIANDESHEJIFENWEIQIJIANDIANKONGJIANSHEJI、PUTONGLIANSUOKONGJIANSHEJI、ZHUTIDIANSHEJI。LIANSUOMENDIANDESHEJIYAOQIUSHEJIBIAOZHUNHUA、CAILIAOBIAOZHUNHUA、SHIGONGBIAOZHUNHUA。ZAICIJICHUSHANG，QIJIANDIANDESHEJIGENGQIANGDIAOKONGJIANTIYANDEBIAOGANSHUXING。ERZHUTIDIANZESHIGENGJIAQINGXIANGDUITEDINGZHUTIDEZHANSHIHUOZHEKUAJIE。
连锁空间形象设计是否必须千店一面？
LIANSUODEBENZHIZAIYUDUODIANJUNTANERCHANSHENGDELIANGGEYOUSHI：JIANGDICHENGBENHETIGAOXIAOYIQIANDIANYIMIANDECELVEHUISHILIANSUODIANFAZHANGENGJIABIAOZHUN、KUAISU。DANSHIYOUCIDAILAIDEQUEDIANYESHIXIANERYIJIANDE，MEIGEDIANDOUYIYANG，JIUERJIUZHIXIAOFEIZHEHUISHIQUXINXIANGAN，PINPAIFANGJIANGMIANLINKEHULIUSHIDEWENTI。LIANSUODIANZAIBIAOZHUNHUADEJICHUSHANGKEYIGENGJIALINGHUODISHEJI。
RUGUIMANLONGDENANSONGYUJIE、XIHUCHUANYAN、WUSHANWANGYUANDENGBUTONGCHANGJINGGEYOUZHUTIYOUZHENGTIXIEDIAOYIZHIDELIANSUOMENDIANDAZAOFANGSHIZHIDEHENDUODIFANGCAIPINPAIZHIYINGDIANCANKAO。XICHABUTONGDEMENDIANYEYOUCHENGDUBUYIDECHUANGXIN，BINGQIECHANGSHIYONGDINGZHIDEZHUTIDENGSHI、DONGTAIZHUANGZHI、CHUANGYIZHUOYIDENGQUBIAODATEDINGDEKONGJIANGAINIANHUOZHUTI，RANERXICHASHEJIDEXUSHIFANGSHIQUESHIZHONGWEIBIAN——JIJIAN、QIANYAN、SHISHANG。SHIZHONGTIEHENIANQINGDOUSHIBAILINGDESHENMEIQUXIANG。
品
牌整合营销 持续放大品牌价值势能
年度营销包含：运营传播板块——季度、全年。
JIDUNIANDUZHENGHEDANDIANHUODUODIANDEPINPAILIANSUOYINGXIAOCEHUAFUWU。SHUZIHUAYINGXIAOXITONG，JUZHENSHIMEITICHUANBO，GONGZHONGHAOSIYULIULIANGCHIDAZAO，GONGGUANJIEJUEFANGAN。XIANSHANGXIANXIAJIEQINGHUODONG，YOUHUIHUODONG，XINDIANKAIYEHUODONG、KUAJIEHUODONGDENG，CHONGFENKAIFAPINPAIZIYUAN，YIJIJIDIYINGXIAOCELVECHIXUXIANGXIAOFEIZHESHUCHUPINPAIJIAZHI，YINDAOKEHUDAODIANXIAOFEI、ZIZHUCHUANBO。
餐饮营销观点：关照内容营销，强化消费驱动
CANYINO2OMOSHIXIADENEIRONGYINGXIAOZAIDANGJINCANYINYEDEYINGXIAOFANGSHIZHONGJIWEIZHONGYAO。PINPAIFANGBAOCHICHIJIUHUOLIDEFANGSHIJIUSHIYAOJIEHEPINPAIWENHUABUDUANTUICHENCHUXIN、YUSHIJUJIN，XIYINKEHUDEZHUYILI，RANGKEHUCHANSHENGJINGSHENRENTONGGAN，YOULEJINGSHENRENTONGJIUYOULEYIZHIXINGDONGDEKENENG，JINERKEHUCANYUDAOYINGXIAOHUODONGZHONG，YINDAOKEHUXIAOFEIBINGQIEJINXINGLIEBIANSHITUIGUANG。
互联网+餐饮模式的特
HULIANWANG+CANYINDESIGETEZHENGWEI：CHANPINSHUZIHUA、XIAOFEISHUJUHUA、YONGHUSHEJIAOHUA、PINPAISHEQUNHUACANYINPINPAIFANGYINGDANGYOUHEXIAOFEIZHEGONGJIANPINPAIDEYISHI，WEIRAOXIAOFEIZHEDEXIAOFEIXINZHIHEXIAOFEIXINGWEIZUOSCRMQUANQUDAOHUOKE，WANCHENGBIHUANYINGXIAO。
