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  • 品牌升级不是为了取悦自己而是为了拉近与消费者之间的关系。
  • 空间关照文化打造品牌环境营销力
  • 餐饮连锁门店的设计不仅是空间形象复制，而是将完整体验标准化还原
  • 品牌整合营销持续放大品牌价值势能
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SHENZHENZHIMEIPINPAISHEJIYOUXIANGONGSI（YUANXIANGGANGZHIMEIPINPAISHEJIYOUXIANGONGSI）CHENGLIYU2013NIAN。ZHUANZHUYUCANYINPINPAIQUANANSHEJI。BANIANYILAI，ZHIMEIFUWUDEKEHUBIANJIQUANGUO。CANYINFUWUBANKUAISHEJIZHONGCAN、DIFANGMEISHI、HUOGUO、XIAOCHI、ZHUTICANTING、YINLECANTING、XICAN、RILIAO、DONGNANYACAI、HANGUOCAIDENGBANKUAI，YIJICHAYIN、KAFEITING、TIANPINDIANDENGQINGCANYINLEIMU。BINGQIEFUWULE40YUGEMEISHICHENG、MEISHIJISHIDEDAXINGMEISHIZHUTISHANGYEJIEXIANGMU，YIJI32GEQIYESHITANG、GAOXIAOSHITANGDENGTUANCANXIANGMU。 

WEIKEHUTIGONGZHUANYEDECANYINPINPAICELVESHULI、PINPAIXINGXIANGSHEJI、JIXIANGWUSHEJI、VISHEJI、MENDIANXINGXIANGSHEJI、ZHUANGZHICHUANGYISHEJI、PINPAIYINGXIAOZHANLVEDENGFUWU。SHANZHANGYUNYONGKUAJIEDESHEJISIWEIYUKUALINGYUDESHEJISHOUDUAN，WEIPINPAIDAZAODUYIWUERDEPINPAIXINGXIANG。DUONIANYILAI，ZHIMEI YI“QUANANSIWEI，DAZAOZHONGGUOQIANGSHICANYINPINPAI”DELINIAN，CHENGGONGWEIBAOKUO“DASHIXIONG”“JIYEJIA”“ZHOUHEIYA”ZAINEIDE160YUGECANYINPINPAITIGONGLEPINPAISHEJIHESHENGJIFUWU。

BANIANJIAN，ZHIMEIPINPAIJIANZHENGLEZHONGGUOCANYINDEFAZHANHEBIANQIAN。YINGDUIXIAOFEISHENGJIHECANYINPINLEIDEXIFENQUSHI，ZHIMEITUANDUIPINGJIEDUONIANGONGGENGYUCANYINCEHUASHEJILINGYUDEJINGYAN，ZONGJIECHULEYITAOZHENDUICANYINXINPINLEI、XINPINPAIDECEHUASHEJIZHENGHECELVE——SANWEIWENCHUANGDINGWEIMOXING。DONGCHASHICHANGFAZHANQUSHI、SHENWASHOUZHONGXUQIUTONGDIAN。BANGZHUCANQISUZAOPINPAIHEXINYOUSHI，QIANGZHANKEHUXINZHI、QUANDINGSIYULIULIANG，QUANMIANTISHENGQIYEPINPAIHEXINJINGZHENGLI，SHIBIAODEPINPAIZAIQIXIFENLINGYUZHONGXUNSUTUWEI，CHENGWEINENGGOUCHIXUYINGLIDEQIANGSHICANYINPINPAI。

企业架构
Company Structure

SHENZHENZHIMEIPINPAISHEJIYOUXIANGONGSIYU2013CHENGLIYUXIANGGANG，ZONGBUWEIYUSHENZHEN。SHIGUONEIZUIZAOYIJIAYONGYOUPINPAICEHUASHEJINENGLIHEKONGJIANSHEJINENGLIDECANYINSHEJITUANDUI。GONGSIYONGYOU40YUMINGYUANGONG，BAOHANCEHUABU、PINPAISHEJIBU、 KONGJIANSHEJIBU、RUANZHUANGSHEJIBU、GONGCHENGBU、SHANGWUYUNYINGBU、YEWUBUDENGBUMEN。QIZHONGBAOKUOGAOCE1REN、SHEZONG2REN、ZHUANFU4REN、ZISHENZHUAN4REN、GONGCHENGZHUGUAN1REN、 GAOJIZHICHENG3REN、ZHONGJIZHICHENG12REN。GONGSICAIYONG“RENCAIKU”ZHIDU，GEGEBUMENXIETONGPEIHE，XIANSHANGTIJIAO、GAOXIAOZUOYE， YIQIANYANDELINIANHEYOUZHIDEFUWUCHENGWEIHUANANDIQUJUYOUYINGXIANGLIDECANYINQUANANCEHUASHEJIGONGSI。

发展历程
Development Process
2013
起点香港 国际视野

ZHENGSHIZAIJIULONGJIANSHAJUGUANGDONGDAO33HAOZHONGGANGCHENGZHUCEZHIMEIPINPAISHEJIYOUXIANGONGSI。ZHENGHECANYINPINPAISHEJI，CANYINKONGJIANSHEJIDEFUWU，ZHILIYUSUZAOQIANGSHICANYINPINPAI。ZHUANYEDECEHUASHEJICHUANGXINNENGLIYUZHUANYEDECANYINKONGJIANZHENGHEJIEJUENENGLILINGGONGSIPINPAIXIAOYINGXIANGYUYEJIE。

2014
完善底层设计工具

ZHIMEIZHENDUICANYINPINPAIHUAFAZHANTILIANCHU《SANWEIWENCHUANGDINGWEIMOXING》CONGYANJIUDAOSHIJIAN，RIZHENWANSHAN，CHENGGONGSHENQINGHUODEZHISHICHANQUANBAOHU。ZHIMEIYONGYOULEDUSHUYIZHIDONGCHACANYINSHICHANG、SUZAOPINPAIHEXINDEDICENGLUOJI。

2015
受邀参加峰会

HUAZHIXIANSHENGSHOUYAOCANJIA“2015ZHANGJUBANGYANGLILIANG·ZHONGGUOCANYINCHUANGXINZHEFENGHUI”。ZHIMEICHENGWEIFENGHUIZHIDINGZHONGXIAOQIYECANYINPINPAIZHENGHESHEJIHEZUOJIGOU。 2015NIANDISHIBAJIEZHONGGUOSHINEISHEJIDAJIANGSAICANYINGONGCHENGLEIJINJIANG

2016
战略合作 硕果累累

YU“SHENZHENJIYEJIAKUAICANYOUXIANGONGSI”DACHENGZHANLVEHEZUO。 

ZHIMEIRONGHUO“MEIGUOJIANZHUJIANGSHINEISHEJILEIYINJIANG”。 

TONGNIANHUODE“DEGUOIFSHEJIJIANG”。

2017
成就品类 续写辉煌

WEI“ZHOUHEIYA”PINPAIWANCHENGPINPAISHENGJI。CHENGWEI“ZHOUHEIYA”ZHANLVEHEZUOHUOBAN。  

YU“GUANGZHOUDASHIXIONGCANYINGUANLILIANSUOFAZHANYOUXIANGONGSI”DACHENGZHANLVEHEZUO，SUZAO“DASHIXIONG”XIBEICAI。  

ZHIMEIRUBANG2017NIAN“AD100”，RONGHUOYIDALI“ASHEJIJIANG”.

2018
餐饮品牌整合研究基地 获得深圳“中装建设”资本投资，与“中装建设”深度合作，在深圳建立餐饮品牌整合研究基地。公司以珠三角为起点，服务客户遍及全国各省市。挚美发展走上高速路。
2019
挚美 永不止步
企业荣誉
Award
合作伙伴
Business Partners
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